Portraits
of Gino Empry line the halls of his Carlton St. condo.
On one wall, Gino a study in black and white by Charles Pachter; on the adjacent
one, Gino in impressionist oil by Telford Fenton.“ It’s my Dorian Gray,” he laughs.
Empry, public relations man to the stars, has come out with his showbiz reminiscences, "I
Belong To The Stars", more work book than coffee-table book, published
by Mosaic Press.
I know what to get Empry for Christmas. A proof reader. Tony Bennett’s
name is misspelled in the sub-head on page 15. That is, unless “Tony Bennet” is
Tony’s illegitimate French brother.
These days, Empry services corporate clients like Warren Shepell Consultants
and wrangles Playboy Bunnies and ex wrestlers like Sable and Chyna/ Joanie Lauer. In his
glory days before the advent of boutique p.r. agencies, he was
pretty
much the only game in town. He
catered to a roster of boldface including Bennett (whom he managed
for 12 years), Peggy Lee, Frank Sinatra,
Jack Lemmon, Ella Fitzgerald, Liberace, Bob |
In
his new book, Gino Empry coddles high-maintenance stars like
Frank Sinatra
The flamboyant P.R. guy swears he’s just shy, like
his father. And Ella Fitzgerald. By
Rita Zekas |
Hope,
Natalie Cole, Lena Horne and Marlene Dietrich. He did publicity
for the CNE Grandstand show until CPI took over; was press agent for Ed Mirvish,
handling publicity for the Royal Alexandra Theatre; and impresario for the
now
defunct Imperial Room in the Royal YorkHotel, booking everyone from Roy Orbison
to Pia Zadora. It
is as warm as a hothouse in Empry’s apartment. The message
light on the phone in the bathroom with the Jacuzzi is blinking.
There are 93 messages registered. On the counter is an assortment
of eye makeup, cover-up and brushes. He is ready for his close-up.
There will be a launch for his book at David Mirvish Books on
Markham
St. this afternoon. Didn’t the Mirvi and Empry part company in 1990 after
Empry had been doing P.R. for the Royal Alex for almost 30 years, the Mirvi replacing
him with inhouse
publicity in 1991?“ David found out there’s a chapter
in the book about his dad,” he explains. “The chapter
is colourful. Ed is coming.” Ed Mirvish has nothing
to worry about. Gino Empry is not a mean |
man.
There are no great revelations: Empry procures combustibles for
party-hearty Peter
O’Toole; Empry talks dirty with Jane Russell; Empry does
a Peter Sellers à la Being There, watching Xaviera Hollander
in action. At least it didn’t involve
a German shepherd. If anything, he comes across as a tad naïve.
It’s good to be editor. Empry reinstates himself into a photo featuring
a brunette babe, Jack Lemmon and Pierre Trudeau (who looks remarkably like Colm
Feore). When it ran
in the Toronto Star, Empry was airbrushed out of the picture.“ I soon learned
how healthy it was to enjoy beauty without getting
sexually aroused,” he writes in his book about his long associationwith the Playboy Playmates.
He’s never married, not even to his companion of 14 years, psychic Nikki
Pezaro.“ I’m not
getting married andI’m not going to live with anyone,”he vows. “I
say no to a mock wedding. Anyone who
lives with me for two weeks would murder me.” |
Still,
marriage would quell those gay rumours.
"They're bulls--t," he sputters. Besides, he's never gotten over
the "love of his live," Georgia. He can't remember her last name.
He thinks it could be Stoney.
"She was half black and half Portuguese. One day, this man came
to the door (of the Empry summer house on Centre Island). She was
on he main drag shopping. He wanted her to come back to Guinea
to him and their two kids."
Empry was born in "Little Little Italy" (Dufferin and Davenport).,
the first of seven children. His mom was 15, his dad was 28. His
father was so chronically shy, Empry says he was "just a man in
my mother's bedroom. He wasn't a tower of strength; my mother had
to beat the kids up."
Empry started out as a systems analyst with a transport company,
where he learned to curse like a trucker. But what he really wanted
to do was act.
He did pantos (Christmas plays) and became star and producer of The
Ferry Boat Follies, which led to the Ontario Drama League
memberships and appearances |